ΤΕΛ. ΝΕΑ
6 Μαρτίου 2017

What Millennials Want Online and Off [infographic]

According to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel of 18- to 35-year-olds about their internet and advertising consumption preferences, they are not unpredictable: “[Millennials] get treated like some sort of hyperactive group of wild gorillas: powerful, unpredictable and difficult to pin down. The reality is quite different and simple,” he said. “Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner."

The following insightful infographic was published on Adweek:

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