ΤΕΛ. ΝΕΑ
8 Απριλίου 2017

Controversial Pepsi ad with Kendall Jenner pulled - The company apologizes

Pepsi has bowed to pressure and is “pulling” its controversial advert featuring Kendall Jenner at a protest.

The video has been removed from YouTube and in a statement, the company said: "Pepsi was trying to project a global a message of unity, peace and understanding.

"Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue.
"We are pulling the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position."

The advert was widely criticised for appearing to trivialise demonstrations aimed at tackling social justice causes, suggesting that protestors and police would get along better if the former were kinder and being insensitive with regard to the Black Lives Matter movement, as Independent reports.

Jenner, a high-profile member of the celebrity Kardashian family, is shown in the advert stepping away from a modeling shoot to join a crowd of young, diverse protesters. 

Here is the controversial ad:
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