Amazon's stock rallies

Shares of Amazon.com Inc. rallied 1% in morning trade Friday, putting it on track to close at yet another record high. 

The e-commerce giant's stock is headed for a seventh-straight gain, and fifth straight record close. 

The stock had recorded six-straight record closes, and seven-straight gains, on March 12. 

The stock has now run up 4.0% during its win streak, adding about $31.0 billion in market capitalization. 

Amazon's market cap of $798.4 billion ranks second, behind Apple Inc.'s $930.9 billion and just ahead of Alphabet Inc.'s $788.4 billion (Google). 

The stock has outperformed the broader consumer discretionary sector, as the SPDR Consumer Discretionary Select Sector ETF has gained 1.5% over the past 7 sessions. Amazon is the ETF's most heavily weighted components as Market Watch reports. Συνδεθείτε μαζί μας στο Facebook και ενημερωθείτε πρώτοι για τα νέα άρθρα -->